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People are using Google to find everything these days. It’s been the number 1 search engine since at least 2004, which is impressive considering its birth was only a few years before in 1998. Today, over 20 years later, it is the top place people go when they’re online looking for a product, service, company, or just general stuff.  Google My Business (GMB) is part of the Google search product line.

Savvy marketers and business owners know this. It’s why they make sure their websites are optimised to take advantage of Google’s algorithms. Not Yahoo’s, not Bing’s, but Google’s. They optimise their website by using search engine optimisation otherwise known as SEO, making sure their website is mobile friendly and secure, and using both external and internal links to other websites.

And it’s why so many business owners have already caught on to the Google 3-Pack. The Google 3-Pack is at its most basic, a top listing of local businesses Google recommends. This recommendation is pure gold for business owners. They know that when a customer sees them in this little map pack reserved just for them, they’re going to a lot more calls than the business that’s don the page sitting in the number eight spot.

Google MY Business 3 Pack Listings

Sounds good, right? You know your business needs to be in the maps 3 pack so, how do you get your business into one of those top three spots? How do you move your business from the front page to the top three spots on that front page?

That’s what this report focuses on. Using a few tools like Google My Business and your own website, it’s easier to get into the Google 3-Pack than you might think. All you really need are the tips and tricks outlined here, and a little bit of time to devote to your online presence. So read on and get ready to skyrocket over your competitors.

From the 7-Pack to the 3-Pack

It was in August of 2015 that Google made a major change to the way it displayed businesses. Prior to this date, Google had what was known as the “Google 7-Pack.” This was a box of the top businesses that were customized to the queries entered by users. The businesses in the 7-Pack were local and displayed basic information.

In 2015 though, Google had undergone major changes since creating their 7-Pack. They had placed a much greater emphasis on mobility, considering that the majority of users were searching through handheld mobile devices. It was a great move that had business owners scrambling to ensure their website displayed properly on a mobile device. But, there was a problem.

The 7-Pack results didn’t display properly on mobile devices - a problem Google had started penalizing business owners and webmasters for. So, the change was made and Google’s 3-Pack was born.

In addition to reducing the number of businesses listed from seven to three, Google implemented some other big changes, too.

One of those is the fact that within the three pack, business addresses and phone numbers are not displayed. Customers can still get a basic idea of the location because the street the business is located on still appears. However, they cannot get a street number until digging a little further. This change is for Service Area Businesses (SAB), those businesses that visit customers at their location.  For example, a handyman would be a service area business, whereas a tool shop would be a retail location and the address would be shown.

When the change was first implemented, some marketers and business owners complained that Google’s new pack no longer offered visitors a one-click option to get to their website. That’s true, it doesn’t. With the 7-Pack, you could click on a listing and be taken right to that business’ website. It’s no longer like that. Instead, after clicking on a listing, the user is taken to another page within Google. Here, the old 7-Pack card for the business appears on the left. On the right, the business that was clicked on sits in the top spot. Below it, are 20 other businesses.

This was mixed news for marketers. On one hand, it’s clearly easier to make it into a top 20 listing of businesses, but on the other it also makes it easier for users to scroll down to that number eight spot, even after they’ve selected a business.

Now that you understand what the Google 3 Pack used to be, and what it is and why is it so important for businesses to get listed.

What is the Google 3-Pack?

Google wants to give searchers relevant results that answer their search query. It’s the only way to keep people coming back to use their search engine, and this focus on relevance is why Google has been the number one search engine for many years. The Maps 3-Pack is one way they achieve this and it’s specifically geared to users that have local search intent.

Local search intent means that the searcher is looking for something local. Google is worldwide, and there’s an awful lot of information on it. Without the Maps Pack, it would be tricky for customers to find something in the area they’re currently in. So, Google has incentivised business owners and marketers to go local in their internet marketing, and one of the main focuses is on the 3-Pack.

How does Google do this? Google recognises local search queries. Clearly, beginning with a street name or the name of a city is a good place to start. People looking for somewhere to eat dinner, for example, may enter a search query of, “Northampton Italian restaurants.” They would get a listing of search results only for Italian restaurants in Northampton. The best optimised and the nearest would likely appear in the 3-Pack.

Google also uses terms like “find” or “near me” to express local intent. Lastly, any business category or term normally linked with small business is also considered local intent. These are terms such as “plumber, electrician or dentist.”

Search For A Local Plumber Returns The Map Pack

The 3-Pack is designed for local users to help them find local businesses more easily.

Once Google knows that a searcher has local search intent, they put a group of businesses into the 3-Pack. The 3-Pack is displayed at the very top of the first page of search result pages below the Google Ads. Below the 3-Pack are all the search results that Google ranked organically, that is through optimisation alone and not paid ads.

In addition to listing the name of the business and the street, it’s on, the 3-Pack also displays business reviews, images, business hours, and if a business is currently opened or closed.

Since Google dropped the number of listings in this pack from seven to three, many business owners and marketers thought it was a change that would only make life more difficult for local business owners. That’s not necessarily true, though.

It’s important to remember that those top three spots are in rotation based on the user’s physical location. When two users are even just a few miles away from each other, those results will change depending on the location of the searcher and the device they are using. That means that the 3-Pack could potentially allow even more businesses to enjoy increased exposure.  The downside, of course, is that a businesses GMB typically only has a 'reach' of between 5-10 miles.  In large cities or rural areas, this can mean the business loses out on exposure.  This is called Proximity, proximity and relevance are vitally important in helping a business listing show up for more areas.  More on that in the optimisation section.

How Can the 3-Pack Impact Your Business?

So, now you know that getting your business listed in the Maps 3-Pack will give your business extra exposure. Often in marketing, it’s hard to know just how much exposure your business will get. That’s not the case with the 3-Pack, though. Take a look at these stats:

  • The 1st, 2nd, and 3rd results in the 3-Pack receive 28%, 13.81% and 9.5% of all clicks, respectively.
  • The Maps 3-Pack appears in the top spot 93 per cent of the time a local search is conducted.
  • 50 per cent of customers that performed a local search on a mobile device visited that store within a day and 18 per cent of those visits resulted in a purchase.
Maps Show Up 93 per cent of the time for local searches

See how beneficial the Google Map Pack is for your business? There are so many potential customers in your community searching for businesses like yours, the best way to help them find you is by ranking Google’s 3 Pack. This will increase phone calls, website visits & foot traffic, something all local businesses rely on, bring in new customers, and boost your bottom line.  More calls, more customers and more cash!

So, now that you understand that benefits the 3-Pack has to offer business owners, how do you get your business listed?

Using Google My Business to Rank in the Google 3-Pack

Ranking in the Google Maps 3 Pack starts a Google My Business listing. If you don’t yet have one you need to create one. Getting listed on Google My Business is free and, unlike what many business owners think, it does not replace having your own website. In fact, not having a website could greatly hurt your chances of ranking in the 3-Pack.

However, if you don't have a website yet you could use the new Google My Business website.  This is free and straight-forward to set up.  In fact, most of the information you add to your GMB listing gets added automatically.  And if you like 'blogging' you can use the new Google Posts feature to communicate with your customers and again these are automatically added to your Google My Business website.

Kensington SEO - Top of the Map Pack

Google My Business complements your business’ website by providing basic information to users through GMB, the largest online local web directory. The information contained within a GMB listing is then shown in Google Search, namely the 3-Pack, and on Google Maps, which is shown along with the listing.

If you’ve already used Google to promote your business, either through Google Place for Business or Google+ Pages Dashboard, your business is likely to have a Google My Business profile listing. When Google closed these older services, they automatically moved businesses over. But, the information contained is likely to be minimal if you haven’t created and optimised your own GMB listing.

To start creating your own GMB listing, or see if your business already appears in GMB, you can go to:https://www.google.com/business.

Once you have verified a basic GMB listing, you can then begin to optimise it. Google chooses the best three businesses to display in the 3-Pack based largely on these listings. Business owners that have made sure their listing is optimised are more likely to rank higher in the Maps 3-Pack.

Optimising Your GMB Listing

There are a few steps to take when optimising your GMB listing so your business can rank higher in the local search results. This isn't difficult work but the research and implementation can be time-consuming. Many business owners prefer to hire a digital marketing or SEO (search engine optimisation) consultant to make sure the business is properly optimised for maximum exposure, and to save themselves a lot of time. For DIY business owners that want to do it themselves though, it certainly can be done. You just need to follow some tips.

Completely Fill Out The Info Section Of You GMB

Make Sure Your Google My Business Listing Is Fully Complete

This might seems obvious, but often so many business owners rush through creating a GMB listing that they miss out important areas. They assume that some information doesn’t apply to them, or they believe it’s simply isn't important. Skipping areas is a mistake!

The local 3 pack SERP (search engine results page)  is part of  Google's search results. Just like the other results pages, Google wants to make sure they’re providing results to users that are relevant and correct. When listings are incomplete with missing information, Google doesn’t think it will be useful to users and so, it won’t rank in the Maps 3 Pack.  Unless of course, it is the only relevant result!  This only usually happens in non-competitive areas.

Use Keywords Throughout Your GMB Listing

If you’ve spent some time optimising your website or blog, you know keywords are important. These are the words or phrases users type into the Google search box when googling 'stuff'. By matching the words on your website to the terms they’re searching for, Google is more likely to make a match. That matching keyword is a signal to Google that your page will be helpful to the searcher, so it will be returned in the search results.

Use Keyword Rich Description In Your GMB

This same concept is important for your Google My Business listing. Use keywords throughout your listing, and use several of them. Use geo-targeted keywords as well as niche related keywords.  Eg 'Best Plumber in Kettering' or 'our plumbing business serves residents in Kettering'. The more varied your keywords are, the more matches you’ll make with search queries. Be careful not to go mad, though. Google's algorithm may pick up on that and may demote the listing. Keep the language natural but keywords where it makes sense.  Copywriting is a skill so don't be afraid of asking for help.

Keep Accurate Business Hours

One key feature of the GMB listing for customers is that it tells them what hours you are open. Imagine that a user is across town and knows your business and where it’s located. They just want to know if you’ll still be open if they take the trip to see you. They search your business name into Google and see that you’re open for another two hours but when they get there though, you’re closed, and now they’re angry.

Hours of business shown in the GMB

This is why it’s so important to keep your business hours accurate. If customers aren't happy, they could leave a bad review right on your listing. When creating the listing, add all operating hours and make sure they are right. Remember to use the tool Google provides to customise your hours for holidays and other special events.  Add dates that you may be closed on, for example, bank holidays.

Keep Accurate opening Hours In Your Google My Business Listing

Add Geo Relevant Photos

One area in a Google My Business listing that owners often think are irrelevant is the photos section. They understand that GMB isn’t a social media network, like Instagram or Pinterest and so don’t think photos of their business are important.

Photos on the GMB though, are not for entertainment, either. They’re to authenticate your business and entice even more customers to come to visit you. Think of the images in the same way you would on your website or in a magazine article about you.  If nothing else, seeing a picture of the people who work for the business means they'll be recognised when they show up for an appointment. Humans are programmed to look for faces and seeing them makes us happy and so more likely call.
It works, too. Businesses that have at least one photo image on their profile get 42 per cent more requests for driving directions on Google Maps. They also have a click-through rate to their website 35 per cent higher than businesses that don’t have any photos in their listing.

Use Relevant Geo Tagged Images In Your GMB Listing

Understand The Importance Of Google Reviews

One of the great features of a GMB listing is that customers are able to leave reviews right within it. Potential customers look for reviews before making a decision on calling so actively collecting reviews is a great marketing tactic.  Whilst reviews on other platforms like Facebook, Yell and Yelp can show up in your GMB listing (if properly optimised) the Google reviews are the most important.

Many business owners today fear reviews and so don't actively gather reviews but generally, customers want to leave good reviews and make their own recommendations to which businesses served them best. A 3 or 4-star review isn't a bad thing, we all know that some people are just too hard to please no matter what we do.  Having a mix of reviews looks more natural and believable, so welcome those 4-star reviews!

As the business owner you can and should reply to all reviews, not only can you show your appreciation but also offer to put things right if a customer feels they didn't get great service.  How you react to these types of reviews goes a long way in determining how potential customers view you as a business owner.

Positive reviews, of course, are going to have the most positive effect on a GMB listing. These are also likely to have the greatest effect on potential customers that are looking for your business and read the nice things past customers have to say about you. When Google sees that a business has many positive reviews, they’re likely taking that into consideration when ranking them in the 3-Pack.

Here are some statistics on how important reviews are stats.

  • GMB Listings in the 3 Pack have approximately 472 per cent more reviews than listings not in the 3-Pack.
  • 63 per cent of the time, the maps pack contains the listings with the most reviews.
  • Listings in the maps 3-Pack have, on average, 7.62 reviews while those not in the pack have an average of 1.61 reviews.

Businesses should always try to encourage customers to leave honest reviews and not be scared that the customer will say something unpleasant. Even the best businesses will often have one or two negative reviews, it’s just one of those things of not being able to please everyone. When the number of negative reviews is very small compared to the number of positive reviews though, they don't really matter.

What is important is that you respond to the reviews and definitely any negative reviews. Always be nice, take the moral high ground, tell a customer you’re sorry they didn’t have a good experience and, if possible, try to help fix their problem. This can help save the customer relationship, and help to impress others that see the review that you care enough to contact the customers. Make sure though that you regularly respond to the positive reviews. People want to know you care about them when they were kind, too!

Top tip - when responding to reviews use relevant keywords and mention the business location instead of just saying 'thank you for the kind review!'  For example, 'I am delighted our Kettering plumbing service helped you when you needed it. Should need a local plumber again we'd be happy to help'

Collect GMB Reviews

Here are a few ways to gather reviews:

  • Send an email to your customer list asking they create a review on Google for a product or service you’ve offered them.
  • Call your customers and write down what they say about your business. Then, put it on your listings as a review. Just make sure you tell them what you would like to do and get permission first.
  • Ask for a review after someone has made a purchase, an email with a link to your Google reviews works well. You should ask within the first few days and follow up if they haven't responded.  Whilst you can't incentivise a positive review you can incentivise a review so maybe run a monthly draw for a voucher.  This might increase the number of reviews you get and helps to increase the lifetime value of a customer through repeat business.

If you’re just starting out with your listing and haven’t collected any reviews just yet, don’t worry. There are many reputation management and review management software available but creating your own reviews process is really pretty simple, incorporate it into your referrals process and you have a great system for generating new business on autopilot.

Use Insights To Keep An Eye On Your GMB Profile

Google wants your GMB listing to work for you, too. To help you use and monitor your listing, Google has built an analytics tool right inside of your GMB dashboard, it's called Insights. This allows business owners to see how users are interacting with their listing. There are 6 interactions that Google tracks:

  • How customers found your listing
  • Where customers find you on Google
  • Customer Actions
  • Direction requests
  • Phone calls
  • Photos

Insights will tell you how customers found your listing by telling you if it was through a Direct search or a Discovery search. A direct search means they searched specifically for your business. Discovery is a search that searches by product, service, or other broader category. Insights will break the data down into these two types of searches and then give you a total number.  Keyword search data is available now as well so you can tell which search terms are driving the most visitors.

Check Your GMB Insights

Insights will also let you know where customers found you on Google by letting you know how many found you through Listing on Search and how many through a Listing on Maps.

Of course, the customer actions section will tell you what action your customers took once they found your GMB listing. There are many possible actions including:

  • Visited your website
  • Requested directions
  • Called you
  • Viewed photos

If people requested directions, Insights will show you a map where they were located when they made the request. The phone calls section will tell you how many people called your business through the listing, and how often.

In the photos section, Insights won’t just tell you how many people looked at the photos, but will also tell you how your photos are comparing with those of your competitors. Now that’s a great insight!

By monitoring your listing through Insights, you can give customers more of what they want and really start to drive traffic to your listing. Therefore, driving more customers to your business, too.

If you add UTM search parameters to the links in your GMB listing, Google My Business website and Google Posts you will see which links are sending traffic to your website as well.  This is useful information as you can analyse how visitors from your GMB are interacting on your website, combine that with heat map and visitor tracking software such as Hotjar and you'll have a potent conversion rate optimisation toolset in place.

Make Sure Your Website Is Mobile-Friendly

Google has been focused on going mobile for a long time now.  Many websites owners see more mobile traffic than desktop traffic.  Google has realised that the majority of searches are done on mobile devices. In fact, a 2014 study done by Google showed that four out of five people searched the web for local information, and 88 per cent of people were searching on a mobile device.

Google has now switched to a mobile-first index, this means your website is ranked on the mobile or responsive version of it and having a mobile-friendly website linked to your listing may well help with your 3 pack rankings.

Get Backlinks

Backlinks have been part of SEO ever since SEO became a thing, and they’re as important today as ever. Backlinks are links on other websites that link back to your website. Google considers each backlink a vote of confidence for your website. The more votes a website has from relevant websites, the more relevant Google considers it and the higher it’s ranked in the search results.

Backlinks Are Important Local SEO Ranking Factors

So, how do you get good backlinks? Here are just a few ways:

  • Get listed in the top 30 online local directories such as GMB, Bing Places, and Yell.
  • Create amazing content that people want to share and promote it through your website and social networking profiles.
  • Draft a great local resource list, such as the Top 3 Restaurants in your area.
  • Automate your backlinks efforts with tools like Ahrefs and Semrush
  • Guest post on other blogs and ask that a link to your website be included in the piece. Just remember to link back to a high-quality, useful page on your own website, such as a resource page.

Optimise Your Website For Your Location Or Locations

Websites are optimised for so much these days. URLs are optimised, keywords are used, and title tags are created. It’s a digital world, and this is all a part of it. However, it’s still just as important to optimise your website for your location. Insert your city name into title tags, keywords, and title tags. Your website, and therefore your listing, will be much better for it.

Make Sure Your Citations Are Claimed And Accurate

Citations are mentions of your business online, and you have to make sure they’re correct. By correct I mean your NAPW, Name, Address, Phone number and Website must be listed exactly as it in your Google My Business listed.  Google's algorithm is a computer program and matches like for like. So if your address is written differently on your Yell profile then Google may not make the match.
Any time you get a tweet, a review, or anyone else talks about you online, this is a citation. Online directories are also citations. Citations are good, but you must make sure they are correct. Check every time you get a notification of a mention or citation, and make sure it’s correct so you can fix the problem if it’s not. Online services such as MOZ Local and Bright Local will build citations for you.  There are hundreds of different citation opportunities, most are free so take advantage of them and rank better in the 3 pack and in the organic results.

In the video below you can see the benefit of claiming all these different directory listings and citations.  In this instance, the citations all rank in Google and push out the competitors for this business.  This business has most of the entries on the first 3 pages of Google.

Choose A Local Phone Number Over Freephone Number

Google places a preference on businesses that have local numbers in their GMB listing because it’s a local service. Local numbers are more trustworthy after all, it isn't as easy to get a local number when you aren't in that particular town or city (yes I know VoIP is available now!). When freephone numbers are used, they aren’t likely to rank as well.  You can add them as a secondary number to your GMB listing but make sure your primary number is a local one.  Local to where your business is.

Getting results in the map pack rests on a Google My Business listing simply because this is where Google pulls their listings from. However, you can increase the number of search spots you take up on the first page by using organic SEO as well.

How to Use Organic SEO to Rank in the Google 3-Pack

Many business owners are aware of the many SEO tactics they should be using on their website. These strategies typically involve creating backlinks, using keywords strategically on the page and making sure websites are mobile-friendly. However, when talking about trying to rank in the Google 3-Pack, there’s really only one SEO strategy that matters: going local.  This helps to build relevancy and proximity to the attached GMB listing.

Local Matters In Search

Location is a critical part of today’s SEO strategies for one reason. Businesses are no longer competing against other companies in the same industry or category. They are competing against companies that have the best digital presence. And today, including location pages on your website is a big part of that.

Did you know that when a business has multiple locations, and webpages for each of those locations, 85 per cent of all brand-customers engagement occurs on the location pages, not corporate? In addition to this, four out of five customers want ads tailored to their location. Clearly customers today have a lot of expectations when it comes to what they’re seeing online and if they don't find what they want they can just as easily swipe to another business. Using local SEO strategies on your website can help you meet those expectations.

Another reason, and possibly the main reason for ranking organically on local pages is because it means there’s less chance that you’ll get filtered out of the 3-Pack. That’s right, proximity and relevancy at play here. The 3-Pack has filters and if you don’t know the rules of the game, your business could be filtered right out of the local map pack.

To keep the maps pack organised and give customers the most relevant results, Google began filtering listings from the 3-Pack. It was part of their Possum update. Since 2016, businesses that have the same phone number or website, or that have addresses near each other are filtered out. For most businesses, it’s the latter of these that’s really a problem. This can happen a lot in shared office spaces where similar businesses are situated.

In today’s world, not every business has its own building or office. Sometimes several lawyers are in one office building, or one building could house several different accounting firms. This often works for everyone involved, except when it comes to the GMB 3-Pack. When Google sees the identical addresses, it will filter some of the results out of the 3-Pack. If that happens, it doesn’t matter how great your GMB listing is. You still may not show up in the Pack. This is often very frustrating for business owners to hear. Luckily, there is something they can do about it.

When deciding which business to filter, Google will look at the business’ local organic rankings. Often the business with the highest rankings and most relevancy gets to stay in the 3-Pack, while the get filtered. So, to ensure you’re not left out of the results, you need to increase your relevancy to that niche and location and improve your organic local ranking. Below are some tips on how to do it.

Create Local Landing Pages For Each Location

When a company has several stores at different locations, or they service different areas, it’s important they create a landing page for each location on their website. A plumber that operates out of Northampton may have a “Northampton Plumber” page on their website as well as a “Kettering plumber” and a “Rushden Plumber” landing page on their website.

Local Landing Pages Targeting Local Areas

Creating these different location pages allows you to quickly and easily publish highly relevant pages for each location. It also helps your locations rank higher in Google Search, and encourages interactions that convert searchers into customers. When creating these pages it’s important to:

  • Optimise the title, meta description, and H1 tags for each landing page.
  • Ensure each page has customised hyperlocal content, such as driving directions, local places of interest maps etc.
  • Use both internal links and external links in the content to relevant local places like the airport for example.
  • Make sure each location page is mobile-friendly.
  • Make sure each location page downloads quickly and easily for users by using the speed test tool on Web Page Test

When creating local landing pages, it’s also important to include nearby landmarks, events, services, products, and any location dependant coupons available for those in the area. Information about local attractions and nearby information for travellers on local pages all also highlight the additional services your company offers. Lastly, in-store inventory and products can also help drive conversions.  Many businesses see this additional local content as irrelevant and spoiling the look and feel of their 'professional' website.  It is possible to add this local content in an accordion or another tabbed content box.  The advantage of this is that Google can still read the locally relevant information but it is shielded away from the typical visitor.

Depending on your business and your location, you may also want to add localised speciality pages. For example, a Brighton lawyer may have a “Brighton Personal Injury Lawyer” but then also have local speciality pages. These may include “Brighton Car Accident Lawyer” and “Brighton Pedestrian Accident Lawyer” pages. They may even create location pages that are more specific, such as “Preston Personal Injury Lawyer” and then further speciality locations pertaining to Preston.

Each of these pages, both location pages and speciality pages, also need to have:

  • Page-ranking authority to push to local pages
  • Logical hierarchy and structure
  • Internal and external text links
  • XML sitemaps
  • Schema markup
  • Meta tag and content optimisation

Using Local SEO Without Locations

Sometimes business owners want to do all of the above, but they have a problem. Their business doesn’t have a location, they are known as Service Area Businesses. This often happens with consultants, salespeople, and others that are often out in the community, they’re just not in an office building or other location that is solely for the purpose of their business.

It sounds like an impossible challenge and one that will keep you out of the Google 3-Pack forever, but that’s not the case your business can still make it to those coveted three spots.

Consultants and the like are still able to claim a Google My Business profile, as a service area business the business address, such as home address if working from a home office, is hidden.  Google still knows the address so will still know you are relevant to a certain location.  Make sure to add plenty of location-specific information when optimising your GMB profile and your website.

Strategies that can help you rank in the 3-Pack include:

  • Develop “where to buy it” locators on all local landing pages indicating where the product or service can be purchased
  • Focus primarily on “where to buy it” keywords
  • Include local reviews from customers

GMB Conclusions

Google is always changing the way it organises its search results pages. When they announced in 2015 that the 7-Pack was being reduced to a 3-Pack, it sent marketers and business owners into meltdown, there were reports of many businesses closing because they weren't as visibile as they once were. However, there’s no need to think that all of your efforts thus far have been for nothing. There are plenty of ways to get into the local map pack, and still get all those calls, clicks and conversions you’ve become used to.

The top tips are to:

  • Fully optimise your Google My Business listing so Google can find you and list you at the top of the maps pack,
  • Optimise your website using SEO strategies such as keywords, meta tags, and backlinks, and,
  • Create location or Service Area pages that use all of the same SEO strategies.

By following these straight forward steps, it’s simple to get your business listed in Google’s GMB 3-Pack. Of course, completing all of these steps does take a lot of time and knowledge. If you would rather use that time to focus on running your business, a local SEO and GMB optimisation expert can take over the project for you. This means you'll have more time to focus on the extra calls and customers your Google My Business listing is generating for your business.


Frequently Asked Questions About What is a Google business profile?

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

 


What is a Google business profile?

Why is Google my business important?

Google My Business – How Important Is It? ... One of the vital tools to help grow businesses online presence is Google My Business. When setup, it allows a business to show in their local area with ease, transforming the process that customers now take in finding the information, product or service they require.17 Apr 2018

 


Why is Google my business important?

Does Google business cost money?

Now, new businesses signing up for Google Apps must pay $5 per user per month, or $50 per user per year. So, for instance, a business with eight employees using the company's Google Apps account would spend $400 year at the new annual rate. Pre-existing Google Apps business accounts remain free of charge, for now.12 Dec 2012

 


Does Google business cost money?

Do you have to pay for a Google business listing?

Google will not require you to pay for your Google Business Listing to remain active. Your Google listing is free and can be managed and optimized by you, the business owner at no cost.22 Sep 2017

 


Do you have to pay for a Google business listing?

What is the difference between Google and Google my business?

Google+ is a social network, so it's focused on connections and engagement. ... You can create “posts” to share news, comments, articles, etc. on Google+; but confusingly, you can also do this on Google My Business. The difference is that Google+ posts remain on your profile's wall.3 Oct 2018

 


What is the difference between Google and Google my business?

Is Gmail for Business free?

Gmail is one of many of Google's free web-based tools and services. In this case, it's an email service similar to Yahoo Mail or Hotmail. In the past, having a free account made home businesses look unprofessional, but Gmail is different.27 Aug 2018

 


Is Gmail for Business free?

Is Google my business going away?

Even though Google Plus is going away, Google is still investing and improving its other platforms. Google My Business has been one of the most useful Google services for small business owners, and it's good to know that it will still be around and that it will be getting even better with time.22 Oct 2018

 


Is Google my business going away?

Does Google my business help with SEO?

In 2018, a Google My Business Listing is a key component of any SEO strategy. ... Therefore, claiming your GMB listing, providing detailed company information and, most importantly, keeping the information current is imperative to connecting directly with your customers and improving your organic rankings.10 Jan 2018

 


Does Google my business help with SEO?

How do I optimize my business on Google?

Here are the steps you need to optimize it in order to make more money for your business.
  1. Ensure your information is accurate, comprehensive, and up-to-date. ...
  2. Ask for reviews (and then respond to them) ...
  3. Speak directly to your customers through Google My Business Messages. ...
  4. Add posts to share business updates.

 


How do I optimize my business on Google?

Can I use G suite for free?

Other ways to get free email. You can use Gmail for free with a personal Google Account. However, you won't get a custom email address such as name@company.com. Instead, your address will end in @gmail.com.

 


Can I use G suite for free?

How do I get my business on Google for free?

Attract new customers with your free Business Profile on Google.
  1. website. Create a free website in minutes. ...
  2. customize. Bring in customers by sharing helpful information. ...
  3. share. Keep them coming back with regular updates. ...
  4. connect. Engage online, and build customer loyalty. ...
  5. optimize. Discover how people find your business.

 


How do I get my business on Google for free?

How much does G suite cost per month?

G Suite Basic will raise prices from $5 per user per month to $6. G Suite Business will go from $10 per user per month to $12. According to Google, G Suite Enterprise, which runs $25 per user a month, isn't impacted by the price increase.16 Jan 2019

 


How much does G suite cost per month?

Is Google my business website free?

Create a free website for your business in minutes. With Google My Business, you can create a simple website that looks great in under ten minutes. It's completely free, and easy to create and edit from your computer and phone.

 


Is Google my business website free?

Will Google ever call my business?

Google does not make unsolicited sales calls from an automated system. However, we may place automated phone calls to your business, as a service to Google users, for non-sales tasks like making reservations or confirming your business hours.

 


Will Google ever call my business?

How do I use Google for my business?

Sign up and review your business information
  1. Open Google My Business.
  2. In the top-right corner, click Sign in.
  3. Sign in to your Google Account, or create one if you don't already use Google services.
  4. Enter the name of your business, and click Next.
  5. Enter your business location, then click Next.
  6. Choose if you want your business location to appear on Google Maps.

 


How do I use Google for my business?

How do businesses use Google?

Create a Google My Business Listing
  1. Step 1: Log into the Google Account you want associated with your business (or create a Google Account if you don't already have one).
  2. Step 2: Go to google.com/business and select “Start now” in the top right-hand corner.
  3. Step 3: Enter your business name.
27 Apr 2018

 


How do businesses use Google?

Is Google my business part of Google+?

In other words, Google+ is just one aspect of Google my Business, which contains a number of other features. While Google+ is its own thing, Google my Business allows you to link your accounts together, furthering the point that Business acts as a dashboard for your business online.2 Mar 2017

 


Is Google my business part of Google+?

What is the difference between Gmail and Google Plus?

Gmail :- Gmail is a free email service from Google. ... You can change themes, alter how mail is displayed, sort messages into folders, send large files (up to 10 gigabytes) and use Google's search interface to search your emails. Google+ or Google Accounts :- You must establish a Google account in order to use Gmail.

 


What is the difference between Gmail and Google Plus?

How much is Gmail for work?

A Gmail business account is an affordable option at only $5 per month, per user. If you can commit to 12 months, the cost drops to $50 per user, per year. It used to be free for accounts with 10 users or less, but Google stopped offering that option in late 2012.28 Mar 2012

 


How much is Gmail for work?

How do I use my own domain name with Gmail?

Here's how to create a custom domain email address with Gmail:
  1. Purchase a custom domain name. ...
  2. Visit the Google Apps site here.
  3. Click “Start Free Trial” and then enter your basic information in the steps that follow in order to create your account.

 


How do I use my own domain name with Gmail?

How do I use Gmail for business?

How to Setup Gmail for Business in 5 Steps
  1. Step 1: Register or Enter Your Domain Name. ...
  2. Step 2: Choose Your Email Address Format and Add Users. ...
  3. Step 3: Verify Your Domain Name. ...
  4. Step 4: Choose Your Plan. ...
  5. Step 5: Migrate Your Current Emails from Your Previous Webmail Host (Optional)
8 May 2017

 


How do I use Gmail for business?

Is Google Plus for Business shutting down?

Google+ Will Shut Down, but Google My Business Remains Strong for Marketers. Google announced that they would be expediting the process of closing their Google+ social media platform with an expected completion date set for April 2019.13 Feb 2019

 


Is Google Plus for Business shutting down?

What does Google+ shutdown mean?

The Shutdown and Saving of Data. Google+ will be shutting down in 10 months, which means that users would have to export their data out of the platform. ... All you have to do is to log-in to your Google Account and begin the process of downloading your data.19 Apr 2019

 


What does Google+ shutdown mean?

What is Google+ Business Page?

Google My Business and Google+ ... Google My Business is a free, easy-to-use tool that allows local businesses to manage their online presence on Google Search and Google Maps. Designed for businesses that serve customers at a particular location, or that serve customers within a designated service area.

 


What is Google+ Business Page?

How do I get my business ranked higher on Google?

How to Rank Higher on Google Maps: 10 Easy Tactics
  1. Consider Putting Your Main Keywords in the GMB Business Name. ...
  2. 2. Make Sure Your Categories Are Correct and Max Them Out. ...
  3. Build Niche and Local Related Citations. ...
  4. Fix Your On-Page. ...
  5. Get Social Signals. ...
  6. Get More Reviews! ...
  7. Get a Press Release Written to Improve Your Google Maps Ranking. ...
  8. Guest Post Outreach.
20 Apr 2018

 


How do I get my business ranked higher on Google?

How do I move my business up on Google?

6 Steps to Take Today to Improve Your Google Search Results
  1. 1. Make sure your business' name is in the domain name. ...
  2. Mention your or your business' name on the “About Us” page. ...
  3. Put the business' name again on the "Contact Us" page. ...
  4. Update the backend. ...
  5. Find the Google Places/Google Plus Local Listing for your business. ...
  6. Now move on to the Facebook Page for the business.
27 Feb 2014

 


How do I move my business up on Google?

How can I SEO my business?

Here are five solid local SEO tactics you can use this year to help your business rank higher for local search terms.
  1. Title and meta description tags still matter. ...
  2. Online directories and citations. ...
  3. Google My Business: Claim and optimize. ...
  4. Online reviews matter. ...
  5. Use local structured data markup.
9 Feb 2017

 


How can I SEO my business?

Can you pay Google to rank higher?

SEO is the practice of getting your website ranked higher on the search engine results pages (SERPs) to maximise the number of visitors to your site. ... Adwords, on the other hand, is a type of pay-per-click (PPC) advertising on Google.27 Sep 2017

 


Can you pay Google to rank higher?

How often should I post on Google my business?

So how often should I post on Google My Business? At a minimum, you should be posting on Google My Business once every 7 days. Many businesses post once per day, and have seen good results and improved rankings. Google tends to look favorably on businesses that use Google products frequently.5 Mar 2019

 


How often should I post on Google my business?

What does G Suite do?

G Suite. ... G Suite comprises Gmail, Hangouts, Calendar, and Google+ for communication; Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration; and, depending on the plan, an Admin panel and Vault for managing users and the services.

 


What does G Suite do?

Is G Suite free for education?

Google offers schools a hosted solution for email, calendar, and chat through G Suite for Education, our integrated communication and collaboration solution. ... G Suite for Education is free. We plan to keep the core offering of G Suite for Education free. This offering includes user accounts for future incoming students.

 


Is G Suite free for education?

What are the benefits of G suite?

The Benefits of Using G Suite
  • File Ownership. ...
  • Sharing Documents. ...
  • Email Address Grouping. ...
  • Unlimited Aliases. ...
  • Greater Storage Capacity. ...
  • 24/7 Support. ...
  • 2-Step Authentication. ...
  • Integrate the G Suite Control Panel Directly Through HostGator.
12 Jun 2017

 


What are the benefits of G suite?

Does Google business cost money?

Now, new businesses signing up for Google Apps must pay $5 per user per month, or $50 per user per year. So, for instance, a business with eight employees using the company's Google Apps account would spend $400 year at the new annual rate. Pre-existing Google Apps business accounts remain free of charge, for now.12 Dec 2012

 


Does Google business cost money?

How do I put something on Google for free?

How to Advertise on Google in 6 Steps
  1. Set Your Budget. The first step after logging into your Google Ads account is setting your daily budget. ...
  2. Set Your Location. Google lets you decide what geographical location you want your ads to show in. ...
  3. Choose a Network. ...
  4. Choose Your Keywords. ...
  5. Set Your Keyword Bid. ...
  6. Write Your Ad.
2 Jan 2019

 


How do I put something on Google for free?

How do you get my business name out there for free?

100 inspiring ideas to market your business
  1. Get into your local newspaper. Write a press release about anything newsworthy going on in your business. ...
  2. Create a newsletter. ...
  3. Write a blog. ...
  4. Cold call. ...
  5. Carry business cards. ...
  6. Offer mini versions. ...
  7. Find a niche. ...
  8. Talk to your customers.
12 Jul 2011

 


How do you get my business name out there for free?

How much does G suite cost UK?

From 2 April, the G Suite Basic Edition will increase by $1 (from $5 to $6 per user/month or £4.63 per month) and G Suite Business Edition will increase by $2 (from $10 to $12 per user/month or £9.26 per month).18 Jan 2019

 


How much does G suite cost UK?

What is a basic G Suite account?

G Suite Basic is a suite of collaborative productivity apps that offers your business professional email, shared calendars, online document editing and storage, video meetings, and much more.

 


What is a basic G Suite account?

Is Google G Suite free?

How to Get Free Google G Suite Email Account (Google Apps) for Single User. Google has announced a big change to Google Apps for Business. From now, the Google Apps for Business is no longer available for free for new customers.21 Mar 2019

 



Simon Kensington-Fellows
Simon Kensington-Fellows

Simon Kensington-Fellows is an experienced veteran of search engine optimisation having been successfully ranking websites in Google and Bing for over a decade.  Simon's speciality is local SEO.  He is passionate about helping businesses grow their calls, customers and cash by improving their visibility in the search engines.